The Hotels Network (THN), a full-stack growth platform for hotels and DerbySoft, a leading marketing, distribution and connectivity solutions provider in the hotel industry, have announced a strategic partnership to optimize hotels’ direct channel performance by leveraging THN s suite of conversion and personalization products.
Through this collaboration, the technology brands will provide broader optimization options that ensure potential guests enjoy a more streamlined user experience resulting in higher conversions. In addition to fighting price disparities on the hotel website, THN’s innovative technology uses machine learning techniques to predict user behavior and effortlessly personalize campaigns for each and every user. Combined with DerbySoft’s quality traffic acquisition, client hotels will see an instant boost to their direct bookings as well as their loyalty program performance.
A recent metasearch study conducted by THN and DerbySoft with a mutual client hotel aimed
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It’s highly likely that the global travel landscape will look very different in Q4 2021 than it does at the moment, as more people get vaccinated and travel restrictions are lifted. DerbySoft’s Charles BeeBee, global head of sales and marketing, and Ken Nishizu, president, marketing services, forecast that travel in 2021 will happen in three separate phases. According to BeeBee and Nishizu, thinking about travel’s rebound in this way can help hoteliers make better decisions in how they target travelers via metasearch campaigns.
SkiftX spoke to BeeBee and Nishizu to learn more about the three phases, how hotels should be thinking about metasearch in each phase, and the tech products that can help hoteliers make the most of the opportunities metasearch offers.