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The Hotels Network Unveils New Dynamic Targeting Rules, Elevating Website Personalization to the Next Level

The Hotels Network Unveils New Dynamic Targeting Rules, Elevating Website Personalization to the Next Level
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Breaking Barriers: Hotels Are Reclaiming Power in Website Management | By Michael J Goldrich and Mercedes Blanco

A company s website serves as a powerful conduit for customer engagement, brand representation, and revenue generation. Nowhere is this more evident than in the hospitality industry, where a hotel website frequently marks the first point of contact with potential guests. Amidst discussions on digital marketing and website management, a pivotal question emerges: where should the control over website content and functionality reside - with its creators or with the businesses they represent, such as hotels striving to enhance their online presence with superior content and features?

Race to Direct Booking Success: Unleash a Mario Kart-Inspired User Journey on Your Hotel Website

Are you ready to embark on an exciting race towards direct booking success? Picture your website users as players in the iconic video game Mario Kart, where they navigate a thrilling circuit to reach the finish line. Now, imagine that circuit as your hotel s website, with each lap representing a crucial stage of the user journey. Welcome to the world of gamified hotel website experiences, where personalization takes center stage and a direct channel strategy with tailored communication is guaranteed to boost your conversion rates.

The Hotels Network Unveils SafeDirect, Travel Assistance Insurance to Boost Direct Bookings for Hoteliers

The Hotels Network (THN), a full-stack growth platform for hotels, has announced its latest innovative offering, SafeDirect, designed for hoteliers to dramatically increase their website conversions. The all-in-one turnkey solution allows hotels to effortlessly provide complimentary travel assistance insurance to every guest who reserves a room through their brand.com website. This amazing perk sets the hotel’s website apart from any other option available, serving as a compelling incentive for guests to book directly.

Eight Problems Women Face in Building a Hospitality Career and Action Steps That Can Help

Women face plenty of challenges in building a career. In this column, I ll address some common ones and provide some solutions.

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