As the summer season gets started, all the signs are pointing to one common trend: travel is fully back. With pent up demand at an all-time high, holiday-makers are excitedly planning and booking that special trip away. And as a hotelier, this presents a golden opportunity.
In today’s connected world where social media is king, viral campaigns are some of the most successful marketing techniques out there. This type of marketing generally creates interest in a product or brand through emotionally engaging messaging or visuals that can easily be shared from person to person. There are many valuable lessons that hotels can apply in their own strategies that piggyback off of viral user-generated content. An example of this?
At The Hotels Network (THN), we recently partnered with Net Affinity to bring hoteliers an inspiring webinar around the power of building a robust mobile strategy to boost hotel website conversions. Special guest Deidre Featherstone, Group Digital Marketing Manager for McGettigan Hotels, also shared first-hand experience with all things mobile.