15th December 2020
Pladis is launching Jacob’s Mini Cheddars Sticks in a move designed to extend its savoury portfolio and to tap into “new evening consumption occasions”.
For the first time ever, the £71m Mini Cheddars brand is going beyond its signature circular crackers with a new baton-shaped snack. Jacob’s Mini Cheddars Sticks will be available in two flavours – Rich & Tangy Cheddar and Grilled Cheddar & Sizzling Steak – in a 150g sharing pack format.
The variant will be available exclusively in Tesco from January (RRP: £1.99), with further roll-out across multiple grocery and convenience in February.
Christopher Owen, Marketing Controller at pladis UK&I, commented: “We know that over a third of UK households (37.5%) already buy Jacob’s Mini Cheddars, but we’ve spotted an opportunity to welcome even more people into the brand with a totally new and innovative concept. With our latest launch, we’re giving shoppers a bold, cheesy taste sensation which the
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Mini Cheddars Sticks will launch in Tesco in January
Pladis is taking its Jacob’s Mini Cheddars brand outside of savoury biscuits for the first time with Mini Cheddars Sticks.
It has unveiled a duo of baton-shaped snacks in Rich & Tangy Cheddar and Grilled Cheddar & Sizzling Steak flavours.
They will roll out exclusively into Tesco from January, with other mults to follow in February (rsp: £1.99/150g).
The brand’s marketing controller Christoper Owen said he hoped the new snack shape would “tap into the evening consumption occasion and bring more shoppers to the brand”.
The launch marks the first time the brand has deviated from its signature circular cracker format.