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Stellantis Announces More Leadership Appointments in India

Stellantis Announces More Leadership Appointments in India
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KP Snacks Adds Veg Variant To Popchips Brand

19th May 2021 KP Snacks has expanded its ‘better for you’ Popchips brand with the addition of the ‘Veg Vibes’ range. The new snack is made of chickpea, rice, and sweet potato, and is launching in two flavours – Sriracha and Sea Salt & Balsamic Vinegar. They will be available in 85g sharing and 23g singles formats. Amid growing interest in plant-based diets, the company stated that Popchips Veg Vibes had been created to drive greater penetration of the brand and appeal to younger and more health-conscious shoppers. Zoe Cashin-Howe, Marketing Controller at KP Snacks, said: “This is our second biggest initiative of 2021 for Popchips following our new TV campaign and we are excited to be bringing this unique product to market as we think consumers are really going to love it.

Sharp s Brewery Launches Doom Bar Fridge Pack

18th May 2021 Sharp’s Brewery has launched a new Doom Bar ‘fridge pack’ across the UK off-trade to tap into growing demand for convenient multipack formats. The ‘fridge packs’, which include 10x440ml cans of Doom Bar, are rolling out in stores across the UK this month. The cans are encased in a recyclable cardboard sleeve and include a carry handle and quick tear-open fold. The format is said to cater to the growing demand for products that help shoppers save time and effort during their shop, and taps into the growing consumer trend towards fewer, but bigger grocery shops.

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