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Pladis Adds PMP To Jacob s Mini Cheddars Sticks
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Jacob s unveils Mini Cheddar Sticks in two new snack flavours
For the first time ever, Jacob’s Mini Cheddars are going beyond their signature circular biscuits with brand-new snackable baton shapes
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Trendsetters: From African inspired snacks to cookies with a difference Chicka’s reverts to its African heritage to bring better-for-you treats to Brits while empowering the women of tomorrow; pladis is rolling out its biggest launch to date; the cookie category is being given a shake up with a range of chef-driven delights; and a West country UK bakery has partnered with an artisan condiment maker to offer the perfect breakfast marriage.
No monkeying about
Katie’s Food Co is hitting the high street with a listing win in Wholefoods Market.
The brand’s 100% natural banana crisps are being rolled out in the premier retail chain’s outlets across the UK this month.
Pladis-owned Jacob’s has launched ‘baton-shaped’ versions of its Mini Cheddars to tap into evening consumption occasions.
Described as “light, nibbly, baton shapes”, the new Jacob’s Mini Cheddars Sticks are golden-baked with real cheese.
Available in 150g packs (rsp of £1.99), the treats come in two flavours: Rich & Tangy Cheddar and Grilled Cheddar & Sizzling Steak.
Jacob’s Mini Cheddars Stick will be available exclusively in Tesco this January. Further rollouts will take place across multiple grocery and convenience stores in February.
Packaging will be recyclable through Pladis’ partnership with Terracycle.
The latest launch follows the unveiling of Jacob’s Mexican-inspired Mini Cheddars earlier this year, which has added £3.5m-worth of incremental sales to the brand.
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