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Jacob s unveils Mini Cheddar Sticks in two new snack flavours
For the first time ever, Jacob’s Mini Cheddars are going beyond their signature circular biscuits with brand-new snackable baton shapes
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No monkeying about
Katie’s Food Co is hitting the high street with a listing win in Wholefoods Market.
The brand’s 100% natural banana crisps are being rolled out in the premier retail chain’s outlets across the UK this month.
The duo will roll out to retailers in January
Pladis is looking to take its most popular McVitie’s lines up a notch with its latest launch – ‘The Fully Coated One’.
The NPD sees two of its core lines – Digestives and Hobnobs – get fully enrobed in milk chocolate.
They have launched at Asda and will roll out to other retailers next year (rsp: £1.79/135g-149g).
Pladis said the fully coated format would elevate the biscuits from everyday treats to special treats, and encourage loyal shoppers to trade up.
McVitie’s brand director Emma Stowers said by launching the collection and “adding an extra bit of indulgence” to the duo, shoppers would have more chances to enjoy biscuits throughout the day and to make snack times “even more special”.
Pladis-owned Jacob’s has launched ‘baton-shaped’ versions of its Mini Cheddars to tap into evening consumption occasions.
Described as “light, nibbly, baton shapes”, the new Jacob’s Mini Cheddars Sticks are golden-baked with real cheese.
Available in 150g packs (rsp of £1.99), the treats come in two flavours: Rich & Tangy Cheddar and Grilled Cheddar & Sizzling Steak.
Jacob’s Mini Cheddars Stick will be available exclusively in Tesco this January. Further rollouts will take place across multiple grocery and convenience stores in February.
Packaging will be recyclable through Pladis’ partnership with Terracycle.
The latest launch follows the unveiling of Jacob’s Mexican-inspired Mini Cheddars earlier this year, which has added £3.5m-worth of incremental sales to the brand.