Mini Cheddars Sticks will launch in Tesco in January
Pladis is taking its Jacob’s Mini Cheddars brand outside of savoury biscuits for the first time with Mini Cheddars Sticks.
It has unveiled a duo of baton-shaped snacks in Rich & Tangy Cheddar and Grilled Cheddar & Sizzling Steak flavours.
They will roll out exclusively into Tesco from January, with other mults to follow in February (rsp: £1.99/150g).
The brand’s marketing controller Christoper Owen said he hoped the new snack shape would “tap into the evening consumption occasion and bring more shoppers to the brand”.
The launch marks the first time the brand has deviated from its signature circular cracker format.