European marketers consistently lag behind their US counterparts when it comes to martech adoption – possibly due to evolving privacy regulations and a focus on different metrics. Luckily, there are a few tactics that will help them bridge the gap, writes Gartner's Mike Froggatt.
25 January 2021 4 min read
The complex array of martech solutions can make it challenging for marketers to determine what’s providing the best return on investment. And with budgets constrained because of the COVID-19 pandemic, now is the right time for a martech audit to assess what’s working effectively, writes Fabian Di Marco.
Many marketing budgets have been reduced as the lingering impact of the coronavirus is felt, yet the martech stack still needs to deliver growth even in a global downturn. Now is the time for marketers to start the process of overhauling their marketing technology, turning their attention to usage and effectiveness.
CMSWire s Top 10 Digital Marketing Articles of 2020
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Had enough of 2020 yet? With the end so near we thought it a good time to look back at the most popular marketing content of the year.
Readers of in 2020 cared about a variety of topics, such as marketing through COVID-19, the future of marketing personalization, content s role in marketing and how to reach the full potential of their marketing technology stack.
Without further ado, we present CMSWire s top 10 digital marketing articles of 2020:
Houston, do we have a problem with the marketing technology (martech) stack? According to recent Gartner findings, we do. Gartner found in its Gartner Marketing Technology Survey 2019 that marketers only use 58% of their marketing stackâs full capabilities and potential.