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Relationship: Moving beyond relationships to enhanced experiences
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Service Objects Announces Services on Adobe Exchange for Marketo Integration
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Insider, #1 Leader on G2 Summer 21 Report for Personalization and Mobile Marketing outplays all providers by delivering up to 3X faster time to value (TTV)
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3 ways Booking.com is improving its B2B marketing game
Director of digital experience shares how the travel marketplace is using data and technology, context and experimentation to improve its engagement with 2.5 million global partners
Breaking down data systems and silos, walking in the shoes of your audience and committing to continuous improvement are providing the foundational marketing blocks for how Booking.com manages relationships with its complex network of global partners.
Speaking at this week’s virtual Adobe Summit, Booking.com director of digital experiences, Lydia Kroos, shared how the online travel marketplace is working to lift its experience game from a B2B marketing perspective. For Kroos, Booking.com’s stated brand mission to make it easier for people to experience the world provides the North Star for partner relationships and engagement.
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Summary:
Two years after acquiring Marketo, the B2B marketing automation platform is fully integrated into Adobe s product architecture and continues to evolve
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When Adobe acquired Marketo in late 2018, there was likely plenty of speculation about where the marketing automation platform was headed. Marketo customers didn t need to wait long to find out as Adobe integrated Marketo with its digital experience platform in a number of ways. It s been a little over two years now since the acquisition, and Adobe provided some insights into where Marketo Engage is headed at the 2021 Adobe Summit, including more integrations with Adobe products.