25 January 2021 4 min read
The complex array of martech solutions can make it challenging for marketers to determine what’s providing the best return on investment. And with budgets constrained because of the COVID-19 pandemic, now is the right time for a martech audit to assess what’s working effectively, writes Fabian Di Marco.
Many marketing budgets have been reduced as the lingering impact of the coronavirus is felt, yet the martech stack still needs to deliver growth even in a global downturn. Now is the time for marketers to start the process of overhauling their marketing technology, turning their attention to usage and effectiveness.