ITV has announced a new streaming service, ITVX, which purports to be the UK’s first integrated advertising and subscription-funded (AVOD/SVOD) platform.
ITV has announced a new streaming service, ITVX, which purports to be the UK’s first integrated advertising and subscription-funded (AVOD/SVOD) platform.
TV advertising is going through a “renaissance,” according to Matt Hill, director of research and planning at Thinkbox, the sector’s industry body. He pointed to a “surging” e-commerce sector, which is injecting cash, as well as the growth of subscription video (SVOD) and ad-funded video (AVOD) consumption as reasons for excitement this year.
Live sports streamer FuboTV has partnered with Kantar to help its advertisers understand the effectiveness of their brand campaigns, helping to answer common questions from marketers about the effectiveness of ads on the platform.
Global sell-side ad platform Magnite has acquired measurement firm Carbon to bolster its first-party solution in preparation for the deprecation of cookies.