To reflect the great change sweeping the sector, IAB Europe released a new guide to ‘CTV Targeting and Measurement.’ The Drum digs out the vital points.
The funding of UK state broadcaster the BBC is once again under scrutiny as the government questions whether the licence fee offers a dated business model in a world with a wealth of multimedia on tap. The Drum explores whether the Beeb could embrace advertising to keep on the lights, and whether that would cost us all more in the long run.
NBCUniversal and RTL have established a partnership to cross-sell TV ad inventory on both sides of the Atlantic as advertisers continue to demand greater scale from connected TV operators.
The Incorporated Society of British Advertisers (Isba) has completed a proof-of-concept project for a cross-media measurement that will help marketers better understand marketing campaign performance sprawling across TV and digital – an increasing requirement as video spills across social and addressable mediums as well as linear TV.