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TV Talks Podcast: Inside Go Compare s Love/hate Relationship With Mascot Gio Compario

As part of The Drum’s ramped-up TV coverage, media editor John McCarthy and TV reporter Hannah Bowler have launched a podcast series, TV Talks. This week John asks the existential questions of Go Compare mascot Gio Compario.

TV Talks Podcast: Is TV Ready For QR Codes?

As part of The Drum’s ramped-up TV coverage, media editor John McCarthy and TV reporter Hannah Bowler have launched a podcast series, TV Talks. This week Hannah is joined by CTV supremo Todd Cohen to talk about all things QR codes.

TV Talks Podcast: Advertisers Have Questions For Netflix

As part of The Drum’s ramped-up TV coverage, media editor John McCarthy and TV reporter Hannah Bowler have launched a podcast series, TV Talks. This week we digest the introduction of ads on Netflix uncovering the multiple barriers that stand in its way.

TV Talks Podcast: What Does The Future Hold For Barb And TV Audience Measurement?

As part of The Drum’s ramped-up TV coverage, media editor John McCarthy and TV reporter Hannah Bowler have launched a podcast series, TV Talks. This week John talks to Justin Sampson, chief executive of Barb, about how the business is futureproofing, having operated since 1981.

TV Talks Podcast: Advertisers Demand CTV Ups Its Measurement Game

As part of The Drum’s ramped-up TV coverage, media editor John McCarthy and TV reporter Hannah Bowler have launched a podcast series, TV Talks. This week we probe our TV advisory council on what is the biggest issue facing the CTV industry - measuring success or in other words, proving it actually works as an advertising medium.

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