mSix&Partners North America, a full-service media agency funded by WPP’s GroupM and The&Partnership, have big plans for the future. The company is looking for new growth opportunities in the US and Canada and funneling resources into developing future-proof data and analytics strategies.
At The Drum, we love advertising – probably more than is healthy – but equally we love media that creates compelling content and cultivates loyal, engaged audiences. If it can inform them or make them laugh in doing so, even better. Each year we celebrate said titles at The Drum Awards for Online Media 2022. Put your hands together for our winners.
Nielsen and Tubi are collaborating with the goal of integrating Nielsen's Digital Ad Ratings into Tubi's media business, per an announcement today. The move aims to bring more transparent and comprehensive measurement capabilities to advertisers. It also speaks to the industry's hunger for third-party measurement solutions in a fragmented ecosystem.
If Elon Musk is right about one thing, it's that Twitter is no longer merely a platform it's a public square that gives a voice to digital citizens of all persuasions, backgrounds and beliefs, argues Dr Emily Edwards, technologist and assistant professor of digital humanities at St Francis College. But this doesn't mean that hate speech and misinformation get a free pass, she writes; it means that we need better frameworks for regulating communication in public spaces on the internet.
A new poll reveals that web users, though still largely reliant on Google for search, are growing increasingly concerned about data privacy – and are experimenting with challenger search engines including DuckDuckGo and Brave, which promise built-in privacy protections.