Netflix has changed the way it counts viewers – does it matter? thenationalnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thenationalnews.com Daily Mail and Mail on Sunday newspapers.
TV rating and media measurement firm Nielsen is aiming to improve connected television (CTV) campaign planning by bringing its Nielsen Media Impact analytics tool to the streaming ecosystem.
YouTube viewing is shifting to CTV screens emarketer.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from emarketer.com Daily Mail and Mail on Sunday newspapers.