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Jay Nielsen News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Horizon, Nielsen Develop Multicultural Planning Tool - Daily Research News Online

Horizon, Nielsen Develop Multicultural Planning Tool - Daily Research News Online
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Nielsen Media Impact adds streaming data for more holistic cross-platform media planning

Nielsen (NYSE: NLSN) will expand coverage offered by Nielsen Media Impact (NMI), an industry-leading national media planning and optimization solution, to include streaming data from connected television sets (CTV).

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Nielsen Media Impact to include streaming data from connected TV

Mumbai: Nielsen will expand coverage offered by Nielsen Media Impact (NMI), a national media planning and optimisation solution, to include streaming data from connected television sets (CTV). This NMI enhancement, fuelled by Nielsen's Streaming Platform Ratings data, will allow advertisers, agencies, and media owners to better understand the full cross-platform audience reach

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NIELSEN MEDIA IMPACT ADDS STREAMING DATA FOR MORE HOLISTIC CROSS-PLATFORM MEDIA PLANNING

/PRNewswire/ Nielsen (NYSE: NLSN) will expand coverage offered by Nielsen Media Impact (NMI), an industry-leading national media planning and optimization.

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Nielsen Adds Streaming Data From Connected TVs to Media Planning Service

But the Video Advertising Bureau (VAB) isn't budging on its criticism of ratings company

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