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TV s reinvention, virtual worlds and counting carbon: the biggest media stories of 2021

As part of our Best of 2021 series, our journalists have been looking back at some of the biggest stories of the past 12 months. After a full year of weekly Future of Media columns, media editor John McCarthy recaps the biggest trends marketers should be across in 2022.

There s another meta marketers should be concerned with – their most effective tactic available

Though Facebook’s rebrandhas siezed headlines of late, there’s another ’meta’ marketers need to keep in mind when re-examining their social strategies, writes Joseph Antonucci.

From supermarket aisles to the moon, media is being reinvented

Welcome to The Drum's weekly Future of Media briefing from media editor John McCarthy.

Samsung reveals TV viewership in Australia is growing but becoming increasingly fragmented

Australians are spending more time watching television because of Covid-19 pandemic lockdowns, data from Samsung Ads has found.

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