Frozen Foods Proving To Be Pandemic Powerhouse
Nearly one year after the COVID-19 pandemic began, a new report finds frozen foods were among the fastest growing categories in the grocery store, with clear signs that Americans’ fondness for frozen will continue to grow.
The American Frozen Food Institute (AFFI) and FMI – the Food Industry Association on Feb. 18 released the second Power of Frozen report during AFFI’s Frozen Food Convention (AFFI-CON). The Power of Frozen 2021 identifies megatrends influencing the demand for frozen foods, including increased engagement in all categories, online shopping and health and well-being.
“The frozen food aisle has been a growth driver for retailers since 2016 with acceleration ahead of most other departments,” said AFFI President and CEO Alison Bodor. “Frozen foods are a pandemic powerhouse ringing in $65.1 billion in retail sales in 2020, a 21 percent increase compared to a year ago.”