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Page 4 - Dan Trotta News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Leveraging Metadata and User Data for OTT and FAST Monetization

Nothing makes recommendation engines-and every other means of profit-making leverage-go, go, go like data in its many varieties. Metadata in particular is the key to personalizing viewer experiences and optimizing content portfolios. AI plays an ever-greater role in enhancing the metadata quality and improving recommendations. As analysts focused on the M&E industry and insiders at major media companies playing critical strategic roles agree, data is also essential to understanding customer journeys and making informed decisions on how to reach and retain subscribers and, on the ad-supported side, deliver the right ads to audiences and the right audiences to brands.

How the Hollywood Strikes Will Change Premium Content

With content production largely on hiatus in the US for months during the WGA and SAG-AFTRA strikes, as those strikes drew to a close in fall 2023, content companies found themselves at a crossroads, with the opportunity to start generating content fraught with strategic complications. In some respects it s a new beginning, and a chance to consider new approaches rather than simply filling a void. So what s next in the premium content world? On the content side, Warner Bros. Discovery s Dan Trotta and Vevo s Bethany Atchison, and from the analyst corner, TVREV s Alan Wolk, Chris Pfaff, and Paul Erickson weigh in on this critical question of where we go from here in this clip from their panel at November s Streaming Media Connect.

The State of FAST: Around the Horn with Fubo, Estrella Media, and HARTBEAT

With all the talk of FAST 2.0 and the explosion of FAST channels to the point of approaching market saturation, is FAST s self-reinvention a foregone conclusion, or even advisable at this juncture? What are the new and emerging FAST growth strategies that are driving growth today, as opposed to a year or two ago? And how have the strikes in Hollywood that consumed at least 2 quarters of the year impacted channel and content development?

Maine police searching for Army reservist suspected of shooting dead 18 people

Maine police searching for Army reservist suspected of shooting dead 18 people
gazette.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from gazette.com Daily Mail and Mail on Sunday newspapers.

Two buses collide in New York, injuring at least 18 people

Eighteen people were taken to hospitals with non-life-threatening injuries after a double-decker tour bus collided with a New York City commuter bus on Thursday evening in Manhattan, according to the city's fire department. The front windows of a double-decker TopView tour bus were shattered in the collision with the rear of a bus operated by the Metropolitan Transportation Authority, which took place around 7 p.m. (2300 GMT) at First Avenue and 23rd Street on the east side of Manhattan. Both buses were crowded, according to New York Fire Department officials who briefed reporters, and another 63 people were evaluated by medical staff at the scene.

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