As streaming services proliferate and add FAST tiers, how will niche channels survive in the streaming ecosystem without being overwhelmed by more prominent content or removed due to lack of adequate market performance, especially on major media players such as Roku? Marisa Elizondo of fuboTV discusses this issue with other leading industry figures from Best Ever Channels, Trusted Media Brands, and Eyevinn Technology.
Targeting streaming viewers is becoming harder. Today, services are looking at understanding what viewers will buy, not their personal information. Here s a roundup of a few recently published reports.
How do niche SVOD content providers make money while up against the behemoth services? Because of their loyal audiences and their focus on community-building and audience interaction, niche services are already showing tendencies towards less churn and longer-term market stability than the more megahit-focused major streamers
What are the unique challenges that public broadcasters face for their streaming platforms? Ravi Singh of Canada s Knowledge Network talks about how government funding and regulations impact their scaling, along with the ways their partnerships with companies such as JW Player assist with growing their platform.