With content production largely on hiatus in the US for months during the WGA and SAG-AFTRA strikes, as those strikes drew to a close in fall 2023, content companies found themselves at a crossroads, with the opportunity to start generating content fraught with strategic complications. In some respects it s a new beginning, and a chance to consider new approaches rather than simply filling a void. So what s next in the premium content world? On the content side, Warner Bros. Discovery s Dan Trotta and Vevo s Bethany Atchison, and from the analyst corner, TVREV s Alan Wolk, Chris Pfaff, and Paul Erickson weigh in on this critical question of where we go from here in this clip from their panel at November s Streaming Media Connect.
With all the talk of FAST 2.0 and the explosion of FAST channels to the point of approaching market saturation, is FAST s self-reinvention a foregone conclusion, or even advisable at this juncture? What are the new and emerging FAST growth strategies that are driving growth today, as opposed to a year or two ago? And how have the strikes in Hollywood that consumed at least 2 quarters of the year impacted channel and content development?