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CIMM Lays Out 2024 Priorities for Improved Media Research

Coalition’s roadmap reflects the industry’s key concerns across measurement, currency, metrics and data

Bharad rameshKate sirkinLarry allenJon wattsCoalition for innovative media measurementInnovative media measurementComcast advertisingIndependent streaming allianceColleen fahey rushPublicis epsilon

CIMM Unveils Priorities for 2024 Following Substantial Member Growth

CIMM Unveils Priorities for 2024 Following Substantial Member Growth
tvnewscheck.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tvnewscheck.com Daily Mail and Mail on Sunday newspapers.

Bharad rameshKate sirkinJon wattsLarry allenCoalition for innovative media measurementInnovative media measurementComcast advertisingIndependent streaming allianceColleen fahey rushPublicis epsilon

The Debate About Measuring What We Watch

The Debate About Measuring What We Watch - 04/28/2023

United statesMaarten albardaBrian wieserPete doeBharad rameshAdvertising research foundation audienceFeatured contributorTracking responses to the industry 39s attempts quot establish common standards for cross platform measurement 04 28 2023

The Coalition for Innovative Media Measurement Adds 26 New Members

Growth is a sign of a major push by media companies to improve existing measurement solutions; new CIMM members include DIRECTV Advertising, FreeWheel, Nielsen, Scripps, Samba TV, WWE and more

Andrea zapataBharad rameshJon wattsWarner brosLg ad solutionsSteering committeeCoalition for innovative media measurementAdvertising research foundationAd sales researchWeather groupScripps networksInternational knowledge exchange on audience measurementWorld wrestling entertainment incResearch investment analytics at groupInnovative media measurementWrestling entertainment

Netflix and Microsoft: A match made for gaming?

Netflix and Microsoft: A match made for gaming?

United statesEvan shapiroTravis luskMarika roqueInnovid chalozinSeth schachnerBrad smithBharad rameshKelsey chickeringJessica heygateReed hastingsGreg petersDavid jonesLewis smithinghamForrester chickeringEpic games

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