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ARF makes breakthroughs in measuring attention for advertising effectiveness

In a major development for the advertising industry, the Advertising Research Foundation (ARF) has unveiled findings from the second phase of its Attention Measurement Validation Initiative. Presented at the ATTENTION 2024 event, the report sheds lig

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Glancy Wine Education Foundation Adds New Board Members - Experienced Wine and Hospitality Execs Join The Cause

Glancy Wine Education Foundation Adds New Board Members - Experienced Wine and Hospitality Execs Join The Cause
massachusettsnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from massachusettsnewswire.com Daily Mail and Mail on Sunday newspapers.

United statesNew yorkAndrea smallingTony lawrenceRyan williamsAlder yarrowTom lynchLaurie lindrupCharity navigatorGlancy wine education foundationNational newsCandid guidestar charity ratingsDevelopment for the advertising research foundationGlancy wine educationMassachusetts newswirePlatinum transparency

Glancy Wine Education Foundation Achieves Platinum Charity Rating

eNewsChannels NEWS: The Glancy Wine Education Foundation is pleased to announce the addition of several new members to its all-volunteer board, as well as its achievement of Platinum Transparency, the highest rating possible from Candid's Guidestar charity ratings system. Established in 2020, The Glancy Wine Education Foundation is a registered a 501(c)(3) tax-exempt, not-for-profit organization. :: News from eNewsChannels

United statesNew yorkAlder yarrowTony lawrenceAndrea smallingTom lynchRyan williamsLaurie lindrupDevelopment for the advertising research foundationGlancy wine education foundationCandid guidestar charity ratingsCharity navigatorGlancy wine educationPlatinum transparencyWine directWestern district manager

ARF explores role of attention in creative testing

ARF explores role of attention in creative testing
advanced-television.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from advanced-television.com Daily Mail and Mail on Sunday newspapers.

New yorkUnited statesScott mcdonaldAdvertising research foundationAttention measurement validation initiativeAttention measurement validationMeasurement validation initiativePhase threeMain findingsPhase twoMeasurement consistencyCreative elementsIndustry benchmarks

Glancy Wine Education Foundation Adds New Board Members and Achieves Platinum Charity Rating

- Experienced wine and hospitality execs join the cause -

New yorkUnited statesLaurie lindrupTom lynchKimberly noelle charlesAndrea smallingRyan williamsAlder yarrowTony lawrenceGlancy wine education foundationDevelopment for the advertising research foundationCandid guidestar charity ratingsCharity navigatorRestaurant hotelPlatinum transparencyWine direct