Consumers seek frozen foods to reduce waste and as a cost-effective nutrition source, creating opportunities for brands to reimagine options for the nearly $78bn frozen food department, according to Conagra Brands’ recent Future of Frozen Food 2024 report.
Creating a recognizable name in produce is no easy feat, considering the limited number of recognizable brands in the market, but Dole did it and is tapping digital and in-store promotions to celebrate its 125th Banana-versary and differentiate itself from other brands during the near year-long promotion.
Super Bowl advertisers that spent millions of dollars on commercials are already seeing a boost in sales, as consumers cite increased demand for Doritos Dinamita, Lindor Chocolate, Starry, Nerds, and Poppi, according to separate reports from Veylinx and Gopuff.
The discontinuation of Eat Just Inc.'s Just Mayo and Just Ranch products in 2020, despite market success, was a strategic play to “put every bit of energy into JUST Egg,” the company’s flagship animal-free liquid egg alternative, before relaunching the condiments again this year, Tom Rossmeissl, Eat Just’s head of global marketing, told FoodNavigator-USA.
Israeli company InnovoPro is bringing its clean-label, chickpea protein powered solutions to the broader food and beverage industry after proving its ability to bind, blend, foam and problem-solve other common challenges within plant-based categories.