There are some really cool improvements coming along in several crops that have been developed using the tools of biotechnology - GMOs if you will. Some of these innovations have consumer health benefits. Some expand ways to encourage greater produce consumption. Some reduce food waste.
Creating a recognizable name in produce is no easy feat, considering the limited number of recognizable brands in the market, but Dole did it and is tapping digital and in-store promotions to celebrate its 125th Banana-versary and differentiate itself from other brands during the near year-long promotion.