Advertising and consumer promotion expenditure is expected to surge a record 20-25% year-on-year in the second half of 2023, spurred by factors such as the Cricket World Cup, a rainy summer that has led companies to postpone ad spends, and the festive season, said executives.
Advertising and consumer promotion spending is anticipated to increase by 20-25% YoY during H2 2023, driven by the Cricket World Cup, a rainy summer causing companies to delay ad spending and the festive season, according to executives. E-commerce, FMCG, apparel, fintech, banking, hospitality, retail and the automotive industry are expected to lead the advertisement campaigns.
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