Cola, beverage & dairy firms eye 25% growth this summer financialexpress.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from financialexpress.com Daily Mail and Mail on Sunday newspapers.
The world's largest instant drink manufacturer, Rasna, ropes in actress Tamannaah Bhatia as their new brand ambassador indiatimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiatimes.com Daily Mail and Mail on Sunday newspapers.
Rasna: "The new-generation portfolio, which we launched post covid accounts for 15-20% of our business. However, the conventional portfolio still dominates with 80%. This is for the simple reason that volumes come from mass products," Khambatta said.
From 80s icon to modern-day market domineer, Rasna has had a long journey in India, and the group's chairman tells Campaign India, they're only getting started.