EssenceMediacom, a media agency under GroupM, secures media mandate for Wonder Cement, the official umpire partner for IPL, marking a milestone for the Indian cement producer.
There are some hiccups in terms of some categories like startups curtailing ad spends and the league clashing with the general election, but GroupM s sports head Vinit Karnik sees no negative impact on IPL s ad market this year
EssenceMediacom & GroupM ESP Power A23's Renewed Partnership with CCL adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Week at a glance: Ad revenue in India; Wedding business; Navigating AI adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Week at a glance: Ad revenue in India; Wedding business; Navigating AI; V-Day blitz adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.