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Anushka Sharma gives her thumbs up to Myntra s Beauty category collection in its new campaign: Best Media Info

The Womb s new campaign for International Sunny Soyafit Oil promises the benefit of heart health : Best Media Info

Best Media Info: The Womb decided to singularly own ‘heart health’ as the core benefit proposition in this new campaign for Sunny Soyafit Oil| Ad Craft News

Sebamed makes attempt to create a shift in India s personal care market

Sebamed makes attempt to create a shift in India s personal care market
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Soap brand Sebamed names Lux, Pears, Santoor, Rin in digital ads

Skincare brand Sebamed names Lux, Pears, Santoor, Rin in digital ads Share Via: In a series of posters, and TVCs Sebamed takes the comparative advertising route to show why it s milder than rivals. Sebamed, a German personal care brand has teamed up with agency The Womb to create an ad campaign that pulls up its competitors by name. The ad sees women lounging around in a bathing area setting in luxurious clothes (often seen in beauty soap ads). They explain that beauty soaps such as Lux, Pears, and Santoor have the same pH levels as dishwashing soap bar Rin. They place a strip of litmus paper on all the soaps in question to illustrate their point.

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