Indian consumers are opting for mid-sized and multi-use product packaging, rather than being focused on low-price products, according to Bizom, a retail intelligence platform. Confectionery and personal care brands experienced a drop in consumer interest during Q2 2023 when compared to the same period last year, while sales of home care grew by 14.7 per cent
Indian consumers are opting for mid-sized and multi-use product packaging, rather than being focused on low-price products, according to Bizom, a retail intelligence platform. Confectionery and personal care brands experienced a drop in consumer interest during Q2 2023 when compared to the same period last year, while sales of home care grew by 14.7 per cent
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Inflation: While the year-on-year (YoY) category growth has been in strong double digits in May 2023, the share of smaller packs remains higher and these have grown faster (1.6%) than mid-sized packs (-2%) and large-packs (0.4%).