WPP launches global data company Choreograph
Brings together the specialist data units of GroupM and Wunderman Thompson into a single company with global reach, accessible to all WPP clients and companies
Delhi, April 28, 2021
WPP has announced the launch of Choreograph, a new global data company, to help clients realize the value of their first-party data, consult on and implement their data and technology strategies, and advise on privacy-first approaches to navigate the fast-changing data landscape.
Rising Star Awards 2021 Entries Open -
Advertisement
The new company has the scale advantages of WPP, the worldâs leading creative transformation company, and GroupM, the largest media investment company with an annual investment of over 60B USD.â¯