Hires, Wins & Business 9 Add to collection
Choreograph delivers a privacy-first approach to customer data amid changing market dynamics
WPP today announces Choreograph, a new global data company, to help clients realise the value of their first-party data, consult on and implement their data and technology strategies, and advise on privacy-first approaches to navigate the fast-changing data landscape. Choreograph brings together the specialist data units of GroupM and Wunderman Thompson into a single company with global reach, accessible to all WPP clients and companies.
Choreograph’s core belief is that marketers own their first-party data with consumer permission; respect for privacy and the intentional use of data is at the heart of its approach. Guided by this philosophy, Choreograph will continue to create market-leading tools to support clients in the appropriate and responsible application of data in advertising. Choreograph’s role is to orchestrate and integrate data sets, including managing first-party data as a service, to expand audiences for growth, and to use data to optimise and improve media, creative and consumer experiences.