Stay updated with breaking news from ஹார்லி கில்ஸ். Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
The Trade Desk partners with Flybuys for de-identified sales conversion data mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
The third-party data party is over. What comes next for marketers? cmo.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cmo.com.au Daily Mail and Mail on Sunday newspapers.
April 30, 2021 8:05 Kinesso Australia, powered by IPG’s data-focused marketing partner Acxiom, has announced a new audience data partnership with loyalty program Flybuys. The partnership will see a media agency group gain access to Flybuys audience segments based on members’ de-identified transactional, behavioural and demographic data, for the first time in Australia. Flybuys’ data division Unpacked by Flybuys, which launched in September last year, will provide segmented audience data to Kinesso from its eight million active members. That data will be used with Acxiom’s Infobase of 19 million people, to provide brands and marketers new, anonymous insights on buying patterns. ADVERTISEMENT ....
Seven to offer CTV targeting with new Flybuys partnership April 19, 2021 10:52 Seven West Media (SWM) has announced a new partnership with Flybuys that will allow it to offer targeting across Connected TV (CTV) services for marketers for the first time. The deal with the data division of the loyalty program – Unpacked by Flybuys – will see Flybuys aggregated audience segments connected with CTV audiences using 7Plus. Specifically, Seven and its strategic data partner TEG Analytics, will connect Seven’s six million unique first-party audience identifiers (SWM-iDs) with the data of more than eight million Flybuys members. Seven says this capability will give marketers the ability to reach 7Plus audiences with tailored advertising messages based on previous purchases. ....
Seven inks flybuys audience data deal for 7RediQ ASX-listed media company looks to join the dots on connected audience behaviour, demographics, content consumption and FMCG shopping habits Seven West Media has become the latest media company to sign up to Flybuys’ data division, Unpacked by Flybuys, a deal that will see it joining the dots on audience data across its 7plus connected TV proposition with TEG Analytics and FMCG shopping habits. The deal comes eight months after ASX-listed media giant struck a deal with TEG Analytics to support its new customer data platform, 7RediQ. Through TEG’s Ticketek 16 million-strong ticket buyer database, and predictive modelling and machine learning capabilities, Seven said it was looking to deliver better insights into millions of Australian consumers, including its verified 7plus users. The intention is to use these insights to deliver better campaign addressability across digital and connected TV assets, including 7Plus a ....