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Unpacked by Flybuys welcomes new product marketing manager mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Unpacked by Flybuys welcomes new sales director mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
The Trade Desk partners with Flybuys for de-identified sales conversion data mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
The third-party data party is over. What comes next for marketers? cmo.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cmo.com.au Daily Mail and Mail on Sunday newspapers.
April 30, 2021 8:05 Kinesso Australia, powered by IPG’s data-focused marketing partner Acxiom, has announced a new audience data partnership with loyalty program Flybuys. The partnership will see a media agency group gain access to Flybuys audience segments based on members’ de-identified transactional, behavioural and demographic data, for the first time in Australia. Flybuys’ data division Unpacked by Flybuys, which launched in September last year, will provide segmented audience data to Kinesso from its eight million active members. That data will be used with Acxiom’s Infobase of 19 million people, to provide brands and marketers new, anonymous insights on buying patterns. ADVERTISEMENT ....