Twitter and Seven announce collaboration for Tokyo 2020 Olympics
July 16, 2021 10:48
Seven and Twitter have announced a collaboration for the Tokyo 2020 Olympics which will see a mix of highlights and live broadcasts from Seven’s Olympic coverage shared on the Twitter account @7olympics.
Part of the collaboration will see some of Seven’s Tokyo 2020 key partners, such as McDonald’s, Toyota, and AAMI, integrated into Seven’s Twitter content via in-stream ads, live-stream sponsorship and branded content.
The content is planned to be five minutes of footage up to eight times a day.
Part of the collaboration will also see a daily live panel show broadcast on the social media platform, hosted by Georgie Parker, Adam Cooney, and Cameron Luke. The trio will analyse and provide commentary on the day’s competition.
Seven confirms details of Tokyo Olympics ad competition for creatives
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Seven launches new brand sponsorship platform 7Impact
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Seven adds commercial data lead, names Adobe as latest data partner
May 3, 2021 10:06
Nine’s Dean La Rosa has joined Seven as the network’s new head of commercial data, with a remit to deliver commercial data solutions for customers and partners.
His hire coincides with a new data partnership between Seven and Adobe for the 7REDiQ audience intelligence platform.
Dean La Rosa
The new partnership with Adobe is part of the 7BYOD (Bring Your Own Data) product suite, which now connects over six million SWM-iDs with an Adobe ID.
ADVERTISEMENT
It will allow marketers to identify new customers from Seven’s signed-in base, and use insights for campaigns targeted across the network’s digital channels.