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Seven inks flybuys audience data deal for 7RediQ ASX-listed media company looks to join the dots on connected audience behaviour, demographics, content consumption and FMCG shopping habits Seven West Media has become the latest media company to sign up to Flybuys’ data division, Unpacked by Flybuys, a deal that will see it joining the dots on audience data across its 7plus connected TV proposition with TEG Analytics and FMCG shopping habits. The deal comes eight months after ASX-listed media giant struck a deal with TEG Analytics to support its new customer data platform, 7RediQ. Through TEG’s Ticketek 16 million-strong ticket buyer database, and predictive modelling and machine learning capabilities, Seven said it was looking to deliver better insights into millions of Australian consumers, including its verified 7plus users. The intention is to use these insights to deliver better campaign addressability across digital and connected TV assets, including 7Plus a ....