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Top News In ஸ்டீபன் திமற்கோ Today - Breaking & Trending Today

Why Overtime is banking on third-party metrics to grow its roster of advertisers


Overtime, a digital sports brand was born on social media in 2016, and set its sights on growing online video to achieve scale. Execs at the media brand for Gen Z and millennials identified from its beginnings that social media was the platform to find younger audiences and they focused on social posts and platform distribution.
The brand now boasts an audience of 35 million unique monthly viewers.
As the Gen Z and millennial cohort of 18- to 34-year-old internet users continues to grow, the reach that social video can get has started exceeding linear TV, according to Tubular Lab’s research study with The Global Video Measurement Alliance. ....

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Stephen DiMarco Joins Tubular As Chief Strategy Officer


By Mark K. Miller | May 13, 2021 | 10:27 a.m. ET.
Tubular Labs, a social video content and audience measurement company, today appointed Stephen DiMarco chief strategy officer, effective immediately. As the company furthers its efforts to be the de facto ratings service for comparing TV with premium social video, DiMarco will lead product and the execution of Tubular’s go-to-market strategy selling to brands and agencies.
More than 6 million U.S. households are estimated to have cut pay TV subscriptions in 2020 the most subscribers ever in a single year, according to eMarketer. With the pandemic accelerating consumer behaviors toward more digital and ad-supported video viewing, measurement providers have struggled to keep up. This comes at a time when industry forecasts predict that U.S. social network video ad spending will grow by nearly a third to more than $19 billion in 2021. ....

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Art world insider meets 'pent-up need' with new Coolidge Corner gallery


Art world insider meets ‘pent-up need’ with new Coolidge Corner gallery
By Cate McQuaid Globe Correspondent,Updated December 15, 2020, 6:15 p.m.
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BROOKLINE — Yng-Ru Chen never planned to open an art gallery. COVID-19 changed that.
Last year, Chen moved from New York back to her childhood home in Brookline to send her kids to schools here. She was still running her art advisory company, Praise Shadows, from a Brooklyn studio, working with artists and companies on new models for entrepreneurship.
Then the pandemic hit.
“I realized how much more localized art was going to be,” Chen said.
As the pandemic wore on, Coolidge Corner businesses began to shutter. The GNC vitamin and supplements store on Harvard Street closed. Anna’s Taqueria closed after 25 years in the neighborhood. The Gap recently announced it would shutter in January. ....

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