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ARF makes breakthroughs in measuring attention for advertising effectiveness

In a major development for the advertising industry, the Advertising Research Foundation (ARF) has unveiled findings from the second phase of its Attention Measurement Validation Initiative. Presented at the ATTENTION 2024 event, the report sheds lig ....

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Glancy Wine Education Foundation Adds New Board Members - Experienced Wine and Hospitality Execs Join The Cause

Glancy Wine Education Foundation Adds New Board Members - Experienced Wine and Hospitality Execs Join The Cause
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Glancy Wine Education Foundation Achieves Platinum Charity Rating

ENewsChannels NEWS: The Glancy Wine Education Foundation is pleased to announce the addition of several new members to its all-volunteer board, as well as its achievement of Platinum Transparency, the highest rating possible from Candid's Guidestar charity ratings system. Established in 2020, The Glancy Wine Education Foundation is a registered a 501(c)(3) tax-exempt, not-for-profit organization. :: News from eNewsChannels ....

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ARF explores role of attention in creative testing

ARF explores role of attention in creative testing
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