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Stephen DiMarco Joins Tubular As Chief Strategy Officer

By Mark K. Miller | May 13, 2021 | 10:27 a.m. ET.
Tubular Labs, a social video content and audience measurement company, today appointed Stephen DiMarco chief strategy officer, effective immediately. As the company furthers its efforts to be the de facto ratings service for comparing TV with premium social video, DiMarco will lead product and the execution of Tubular’s go-to-market strategy selling to brands and agencies.
More than 6 million U.S. households are estimated to have cut pay TV subscriptions in 2020 the most subscribers ever in a single year, according to eMarketer. With the pandemic accelerating consumer behaviors toward more digital and ad-supported video viewing, measurement providers have struggled to keep up. This comes at a time when industry forecasts predict that U.S. social network video ad spending will grow by nearly a third to more than $19 billion in 2021. ....

Stephen Dimarco , Millward Brown , Scott Ernst , Fx Networks , Advertising Research Foundation , Comedy Central , Tubular Labs , Advertising Research , Tubular Audience Ratings , Project Moonshot , ஸ்டீபன் திமற்கோ , மில்வார்ட் பழுப்பு , ஸ்காட் எர்னிஸ்ட , ஃப்க்ஸ் நெட்வொர்க்குகள் , நகைச்சுவை மைய , குழாய் ஆய்வகங்கள் , குழாய் பார்வையாளர்கள் ரேடிஂக்ஸ் , ப்ராஜெக்ட் மூன்ஷாட் ,

Tubular Labs Hires Market-Research Vet Scott Ernst as CEO

Tubular Labs Hires Market-Research Vet Scott Ernst as CEO
Todd Spangler, provided by
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Tubular Labs, a provider of video measurement on social media platforms, tapped Scott Ernst as its new CEO.
Ernst has two decades of experience at the intersection of technology and market research. Most recently, he was CEO of Macromill, a Tokyo-based global marketing research business, which he took through an IPO with an enterprise value of over $1 billion. Prior to joining Macromill in 2015, he had been a founding exec at digital marketing and measurement agency Compete (now Millward Brown Digital), where he drove the go-to-market strategy resulting in the 2008 acquisition by WPP’s Kantar. ....

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