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Why Overtime is banking on third-party metrics to grow its roster of advertisers


Overtime, a digital sports brand was born on social media in 2016, and set its sights on growing online video to achieve scale. Execs at the media brand for Gen Z and millennials identified from its beginnings that social media was the platform to find younger audiences and they focused on social posts and platform distribution.
The brand now boasts an audience of 35 million unique monthly viewers.
As the Gen Z and millennial cohort of 18- to 34-year-old internet users continues to grow, the reach that social video can get has started exceeding linear TV, according to Tubular Lab’s research study with The Global Video Measurement Alliance. ....

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'Use this time to come back inspired': With travel back, leaders aim to reconnect with favorite places


Ivy Liu
by Tony Case
This article is part of the Future of Work briefing, a weekly email with stories, interviews, trends and links about how work, workplaces and workforces are changing. Sign up here.
Before we all head back to the office, don’t forget one more thing it’s time for vacation!
With domestic travel back in vogue this summer as the pandemic retreats and travel restrictions ease, industry leaders are eager to reconnect with their favorite destinations packing in some much-needed R&R after the past, turbulent year. Bosses we talked to had either already been on holiday or planned to take time out before the Labor Day weekend, after which many companies are planning to head back to the office, at least on a hybrid schedule.  ....

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