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Ad spending associated with fast-moving consumer goods (FMCG) is expected to surge this year in a remarkable turnaround for a sector that was battered harder than most in 2020 when it tanked 10.7% to be valued at a dismal $26.7bn.According to the latest market report from Zenith, a sharp bounce-back will recover much of this lost ground, but fall 6% short of levels reached in 2019. ....
GM boosts ad spending with Black-owned media in wake of racism allegations Company pledges to increase ad spending to 8% by 2025 Tags: After George Floyd’s death last summer, General Motors CEO Mary Barra appeared with other Metro Detroit business leaders saying, “We want to be part of meaningful, deliberate change. We’ll not allow ourselves the passivity of urging others to act.” “It was a very bold move. It was meant to generate reaction and borderline controversy and all in all, it worked,” said automotive expert Peter Delorenzo. READ: Barra has now met with many of the ad CEOs. GM has committed to increase ad spending from half a percent of the billions spent every year to 2% in 2021, 4% in 2022 and 8% by 2025. ....
Report: Two-speed ad recovery underway The latest numbers reveal the recovery in advertising spend is uneven across all markets Marketing concept: Ads on digital background Marketing concept: pixelated words Ads on digital background, 3d render. advert, advertise, advertisement, advertising, analysis, background, blue, brand, business, campaign, communication, community, company, computer, concept, creative, creativity, customer, data, design, digital, display, idea, information, internet, market, media, money, monitor, offer, online, dreamstime dreamstime 37553409 A two-speed recovery from the COVID advertising downturn is underway in the local ad market, with advertisers showing clear preferences for media less impacted by the pandemic, according to the latest Standard Media Index (SMI) report. ....
While regulatory pressure ramps up across the globe, we shouldn’t pin our hopes on payments from Facebook and Google as the saviour of newsrooms. In June last year, as the misinformation crisis exploded alongside Covid-19 infections, there was an advertiser ‘backlash’ against Facebook initiated by some of the world’s biggest brands and advertisers. I use the word loosely because ‘backlash’ implies some kind of force and impact that one would expect to be unleashed on the recipient. As a few large advertisers such as North Face and Unilever temporarily suspended their campaigns in the ‘Stop Hate for Profit ....
Lockdowns and social distancing measures kept cinemas, concert halls, exhibition centres and stadiums around the world closed for much of 2020. Shifting performances and other events online has been the order of the day for all sectors. Advertising and promotional spend, as one of the most pragmatic line items to cut, saw brand owners slash advertising and promotional spend almost to the point of irrationality. From a spend point of view, cinemas declined drastically by 66% compared to 2019. This was worsened by the hard lockdown implemented by the government in March last year. Cinema reported no ad-spend for a solid five months. ....