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SMI Data: Women's World Cup Gives August Ad Spends A Handy Kickalong

SMI Data: Women's World Cup Gives August Ad Spends A Handy Kickalong
bandt.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bandt.com.au Daily Mail and Mail on Sunday newspapers.

Jane Ractliffe , World Cup , Direct Subscription , Automotive Brand , Theme Parks , Forward Pacings ,

Record March quarter as ad demand lifts 2.8%

Record March quarter as ad demand lifts 2.8%
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Jane Ractliffe , Standard Media Index , Forward Pacings , Social Media ,

Ad spend back to growth in March, early April data shows bookings surge


Ad spend back to growth in March, early April data shows bookings surge
May 3, 2021 3:17
After two consecutive months of trending downwards, Australia’s media agency market recorded growth in ad spend for the month of March, with digital bookings leading the way.
Digital spend grew 15.6% year-on-year, with Standard Media Index (SMI) reporting the result came after a $166 million surge in late digital bookings. Programmatic media bookings rose 28%, while Social Media was up 20.1% and Search grew 16.5%.
Television remains a strong performer, as it has been so far this year, with a 7.2% jump in spend.
The continued investment in digital audio and podcasting by the likes of Australian Radio Network, Nova Entertainment and Southern Cross Austereo looks to be paying off, as spend in Digital Audio grew 18.6%. Radio bookings also rose slightly, up 0.4%. ....

Cross Austereo , Jane Ractliffe , Domestic International Tourism Agency Ad , Australian Radio Network , Tv Streaming Services , News Corporation , Standard Media Index , Social Media , Nova Entertainment , Southern Cross Austereo , Digital Audio , Forward Pacings , International Tourism Agency Ad Spend , Nine Entertainment , குறுக்கு ஒஸ்தேரேோ , ஆஸ்திரேலிய வானொலி வலைப்பின்னல் , தொலைக்காட்சி ஸ்ட்ரீமிங் சேவைகள் , செய்தி நிறுவனம் , தரநிலை மீடியா குறியீட்டு , சமூக மீடியா , நோவா பொழுதுபோக்கு , தெற்கு குறுக்கு ஒஸ்தேரேோ , டிஜிட்டல் ஆடியோ , ஒன்பது பொழுதுபோக்கு ,

Report: Two-speed ad recovery underway


Report: Two-speed ad recovery underway
The latest numbers reveal the recovery in advertising spend is uneven across all markets
Marketing concept: Ads on digital background
Marketing concept: pixelated words Ads on digital background, 3d render.
advert, advertise, advertisement, advertising, analysis, background, blue, brand, business, campaign, communication, community, company, computer, concept, creative, creativity, customer, data, design, digital, display, idea, information, internet, market, media, money, monitor, offer, online, dreamstime
dreamstime 37553409
A two-speed recovery from the COVID advertising downturn is underway in the local ad market, with advertisers showing clear preferences for media less impacted by the pandemic, according to the latest Standard Media Index (SMI) report. ....

Jane Ractliffe , News Corp , Standard Media Index , Australian Open , Forward Pacings , Market Research , Ad Spend , Covid 19 , செய்தி கார்ப் , தரநிலை மீடியா குறியீட்டு , ஆஸ்திரேலிய திறந்த , சந்தை ஆராய்ச்சி , விளம்பரம் செலவு ,