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Report: What Investing In Black-Owned Media Means For Brands

These long-term commitments can transform business for diverse owners and bring authentic brand partnerships to their audiences. ....

United States , David Kenny , Diverse Media Equity Program , National Minority Supplier Development Council , Getty Images , Minority Business Enterprise , Diverse Owned Media , Audience Reach , Black Americans ,

GM boosts ad spending with Black-owned media in wake of racism allegations

GM boosts ad spending with Black-owned media in wake of racism allegations
Company pledges to increase ad spending to 8% by 2025
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After George Floyd’s death last summer, General Motors CEO Mary Barra appeared with other Metro Detroit business leaders saying, “We want to be part of meaningful, deliberate change. We’ll not allow ourselves the passivity of urging others to act.”
“It was a very bold move. It was meant to generate reaction and borderline controversy and all in all, it worked,” said automotive expert Peter Delorenzo.
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Barra has now met with many of the ad CEOs.
GM has committed to increase ad spending from half a percent of the billions spent every year to 2% in 2021, 4% in 2022 and 8% by 2025. ....

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