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Platforms and the publishers' dilemma | The Media Online

While regulatory pressure ramps up across the globe, we shouldn’t pin our hopes on payments from Facebook and Google as the saviour of newsrooms.
In June last year, as the misinformation crisis exploded alongside Covid-19 infections, there was an advertiser ‘backlash’ against Facebook initiated by some of the world’s biggest brands
and advertisers. I use the word
loosely because ‘backlash’ implies
some kind of force and impact that
one would expect to be unleashed
on the recipient.
As a few large advertisers such as North Face
and Unilever temporarily suspended their campaigns in the ‘Stop Hate for Profit ....

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online advertising

Chris Cunningham, appssavvy co-founder and CEO, appeared on CNBC s Squawk Box to discuss how his company aims to correct the issue with innovation in digital online advertising.
Generally, it s called a page-loader impression that generates the ad. You type in a URL. Ads get delivered, but. Read More.
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