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DHB apologises, says pamphlets will be destroyed DHB board chair Sharon Shea saw the brochure on Thursday night and found it offensive and wrong, she said in a statement. “Since last night, I have been informed it was designed by a Māori artist, and had input from Māori marketing specialists and it had gone through an approval process, including consultation with some local iwi,” she said on Friday. “However, it is clear that the process was not as robust as needed, and this design has caused offence. On this occasion, we have failed our Māori community, and we apologise. It’s not good enough.” ....
“That makes it, in the Māori world view, tapu, very special.” He said the imagery was “immediately insulting” and that he was shocked it could have come from a DHB. “A bit like the virus is bad [the imagery suggests] Māori and the mataora is associated with people that are bad.” Taonui also said he was concerned the swift backlash against the booklet could hinder vaccine rollout efforts, saying he had already been contacted by people telling him their view on the jab was now “get stuffed”. He said that in the wake of efforts from Government departments to be more inclusive, the move was “a giant step backwards”. ....
DHB issue offensive Covid pamphlet apology
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A joint apology is being issued from Bay of Plenty health officials following the use of an inappropriate design on Covid-19 marketing collateral.
A pamphlet titled “Let’s Give Covid-19 The Boot” was published using Māori faces on cartoon virus figures.
All cartoon images of the virus had tā moko [traditional Māori tattoos]; one was being kicked by a man in gumboots and another had a person in Covid-style protective equipment standing on it.
The brochure has been pulled after it was deemed culturally inappropriate and racist by Race Relations commissioner Meng Foon. Read more here. ....
(File image) Photo: 123rf.com The brochure urged people to give Covid-19 the boot. Images of the virus had mataora or full face moko - some were shown being kicked by a man in gumboots, another was being stabbed by a tewhatewha or spear. In a joint statement, the Bay of Plenty District Health Board and Te Rūnanga Hauora Māori o Te Moana a Toi apologised for the inappropriate design. DHB board chair Sharon Shea said it was created by a Māori artist and had gone through an approval process - however it was clear that was not robust enough. ....