“That makes it, in the Māori world view, tapu, very special.” He said the imagery was “immediately insulting” and that he was shocked it could have come from a DHB. “A bit like the virus is bad [the imagery suggests] Māori and the mataora is associated with people that are bad.” Taonui also said he was concerned the swift backlash against the booklet could hinder vaccine rollout efforts, saying he had already been contacted by people telling him their view on the jab was now “get stuffed”. He said that in the wake of efforts from Government departments to be more inclusive, the move was “a giant step backwards”.