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DHB issue offensive Covid pamphlet apology
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A joint apology is being issued from Bay of Plenty health officials following the use of an inappropriate design on Covid-19 marketing collateral.
A pamphlet titled “Let’s Give Covid-19 The Boot” was published using Māori faces on cartoon virus figures.
All cartoon images of the virus had tā moko [traditional Māori tattoos]; one was being kicked by a man in gumboots and another had a person in Covid-style protective equipment standing on it.
The brochure has been pulled after it was deemed culturally inappropriate and racist by Race Relations commissioner Meng Foon. Read more here. ....
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