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Volkswagen tackles road fears in new Tiguan campaign June 29, 2021 10:06 Volkswagen has released a ‘horror movie’ style campaign to mark the launch of the 2021 Tiguan. The campaign, which comes via DDB Sydney, features a TVC and a series of powers, highlighting some of road anxieties, such as parallel parking, giant roundabouts and merging lanes that Australians’ have. This comes following two studies into Australian driving fears, finding that 79% of Australians have some kind of driving anxiety, with 59% having a fear of parallel parking, worried they will get embarrassed holding up traffic, or hitting another car. Volkswagen Australia marketing communications manager, Rowena Kanna said: “The research highlighted what we knew to be true, albeit anecdotally, which is that these little road stresses can quickly creep up to become genuine anxieties and fears.” ....
Volkswagen Tackles Aussies' Road Fears in Latest Tiguan Campaign from DDB Sydney lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.
Creative 73 Add to collection Campaign developed by DDB Group Sydney Imagine a place where wild utes roam, where expert handlers capture them and harness their raw power, turning beasts into thoroughbreds. Well, that place is Walkinshaw Station, where Volkswagen Amaroks are engineered to become the only ute reared for the road. The Amarok V6 W-Series is a collaboration between Volkswagen and legendary performance tuning house Walkinshaw. The integrated launch, created by DDB Group Sydney, unfolds like a tourism campaign, showing Walkinshaw Station not as a theme park or polished racetrack, but as its own world, the first and only of its kind. ....
Industry pro bono campaign for HeartKids raises $300k May 13, 2021 4:39 A pro bono campaign for HeartKids has raised over $300,000 for the children’s heart health charity. The campaign was supported across the industry, with Omnicom’s DDB Sydney partnering on creative, IPG Mediabrands’ Initiative on media, and research agency Kantar on effectiveness. 20 publishers participated as well, listed in full below. Released in January this year, the “Things can change in a heartbeat” campaign depicts the truth of children affected by congenital heart disease (CHD). The spot contrasts the joy of bringing a child into the world with the fears parents with children with CHD face, a reality for one in 100 parents of Australian kids. ....
An industry-backed campaign for Heartkids has created dramatic results, raising $300,000 for the charity and creating an uplift in awareness and consideration to donate. ....