Industry pro bono campaign for HeartKids raises $300k
May 13, 2021 4:39
A pro bono campaign for HeartKids has raised over $300,000 for the children’s heart health charity.
The campaign was supported across the industry, with Omnicom’s DDB Sydney partnering on creative, IPG Mediabrands’ Initiative on media, and research agency Kantar on effectiveness. 20 publishers participated as well, listed in full below.
Released in January this year, the “Things can change in a heartbeat” campaign depicts the truth of children affected by congenital heart disease (CHD). The spot contrasts the joy of bringing a child into the world with the fears parents with children with CHD face, a reality for one in 100 parents of Australian kids.
An industry-backed campaign for Heartkids has created dramatic results, raising $300,000 for the charity and creating an uplift in awareness and consideration to donate.
January 13 2021, 12:41 pm | BY Ricki Green | 8 Comments
When you find out you’re going to be a parent, you’re filled with hopes and dreams for your child. When you find out they have a heart condition, you’re left with just one: that they’ll make it. This is the reality for the parents of the eight Aussie babies born with CHD every day.
HeartKids is bringing awareness to the children, teens and adults affected by Congenital Heart Disease (CHD) in Australia in a powerful campaign by DDB Sydney.
With CHD affecting 1 in 100 babies (one born every three hours), the multi-channel campaign captures the emotional and physical impact a diagnosis can have on Australian families.